Sept. 19, 2008 — Television has been called a “tremendous no man’s land,” but there is no denying the power of prime time.
Wellbeing educators slipped a message about HIV-positive moms into a story line in the well known TV show Grey’s Life systems.
At that point they tested whether watchers got that message.
Analysts from Kaiser Family Foundation, driven by Victoria Rideout, met with Grey’s Life structures writers and staff.
One staff member was an ob-gyn who specializes in high-risk pregnancies.
The bunch also included a young lady, HIV positive since she was 19, who recently gave birth to a healthy baby with her HIV-negative husband.
The story line included a young HIV-positive woman who finds out she is pregnant and to begin with requests an fetus removal, dreading she will pass the virus that causes Aids to her child.
She learns that with proper treatment she contains a 98% chance of conveying a infant who is HIV-free.
Arbitrarily selected standard Grey’s Life structures watchers were questioned, testing their information and states of mind approximately HIV-positive women giving birth.
Three overviews were given, one before the appear aired in May 2008, a week after the show circulated, and a follow-up six weeks afterward.
Here is one address watchers were asked:
“As far as you know, in case a lady who is HIV positive becomes pregnant and gets the proper treatment, what is the chance that she will allow birth to a sound infant, not infected with HIV?
The reply? There is a more than 90% chance of having a sound baby with the proper treatment.
Here are the percentages of viewers who got that right:
Before the appear disclosed, 15% answered correctly. 61% knew it a week after seeing the appear. 45% held that knowledge six weeks later.
The respondents were inquired whether this following articulation was true or false:
“In case a woman who has HIV or AIDS becomes pregnant, there is nothing that can be done to prevent the virus from contaminating the unborn baby.”
A week before the episode aired, 53% knew the correct answer. (It’s untrue.) A week after the appear publicized, 76% knew the reply was wrong. Six weeks after the program circulated, 63% still knew the right reply. State of mind Adjustment
It seems viewers’ states of mind moved when it came to whether HIV-positive ladies should have children.
The watchers were asked whether they concurred or oppose this idea with the explanation:
“It is reckless for a lady who knows she is HIV positive to have a child.”
Before watching the show, 61% answered yes. A week after watching the show, only 34% said it was irresponsible. Six weeks after the show publicized, 47% of viewers said it was untrustworthy.
Because of a need of knowledge almost propels made in treating pregnant HIV-positive ladies, these ladies are often judged, researchers say.
Kaiser says more than 8 million individuals “retained” the message that with the right care, an HIV-positive woman is exceptionally likely to grant birth to a baby without HIV.
Concurring to prepared articulations from ponder creator Victoria Rideout, “For superior or more regrettable, watchers do retain the wellbeing data they see on TV, so it’s critical for these appears to urge it right.”
Rideout says that tv can be a effective educator. “This think about appears the enormous potential for amusement tv to serve as a health educator.”
More Results 29% of Grey’s Life structures watchers accept medical information on the show is “exceptionally” accurate. 58% think the TV medical information is “somewhat” precise. 45% of viewers say they picked up a few modern medical tidbit from the program.
The think about too found that 17% of Grey’s Life systems viewers (almost 3 million people) were inspired to “find more data” or speak to their doctors or someone in the health field almost a few issue they saw on the appear.
“We’ve always known we have a energetic and locked in audience at Grey’s Life structures,” the show’s Executive of Therapeutic Investigate Elizabeth Klaviter says in a news discharge.
“But this study shows us how much they are influenced by the health data within the appear, and that’s a duty we take very seriously,” she says.
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